By : D'Andre Davis-Taylor | September 5, 2022 | 3 min read

5 Reasons to Consider Sugar Market for Marketing Automation

One of the best things about “being in the future” is that we now embrace technology to help professionals in all industries.

For instance, utilizing marketing automation helps marketers set up campaigns and initiatives so they can focus on the strategy behind them. Whether marketers are looking to increase lead quality/volume, quantify and amplify the return on marketing investment or improve the customer experience and retention, marketing automation can help.

Sugar Market provides the only enterprise-grade marketing automation platform to mid-sized marketing teams juggling many tasks. Whether you’re a doer, dreamer, thinker or techie, with a curated toolset that includes highly intuitive campaign builders, advanced automations, and superior reporting, you can achieve your objectives.

Here Are Five Key Features of Sugar Market:

1. Deliver the Right Message at the Right Time

Transform how marketing teams engage audiences, discover actionable insights and measure success. Seamless automation helps optimize communications throughout the entire buyer’s journey and ensure the right next action. Establish marketing’s credibility by delivering leads that convert to revenue, and continue to nurture those customers long after the sale to drive adoption and retention.

2. Attract and Track Traffic

Whether you are needing an SEO audit tool or video player integration, Sugar Market has it. You can drive more web traffic with the built-in SEM, SEO and social tools. Sugar Market has SEO audit capabilities to run web audits to understand how your site is performing and compare your site to the competition. Additionally, you can launch Ads campaigns and uncover key insights into prospect and account engagement with your website.

3. Create Campaigns with Ease

Intuitive email, landing page and form builders empower marketers to quickly create assets that convert. Looking to launch an email campaign? Great. Easily create personalized, responsive email campaigns to spark conversations that convert. You can also create landing pages and lead forms using drag-and-drop builders, or choose to code your own, to quickly build custom web pages and forms that capture leads. Plus, you can manage and track the success of events and webinars from within the platform and capture important insight with custom surveys.

4. Measure ROI

Advanced Analytics leads data-driven decisions with BI-grade reporting. Capture actionable insight into your marketing performance to understand what’s driving revenue. Build and source data from various marketing initiatives and create visually appealing, shareable reports. Utilize unlimited custom fields for advanced segmentation and scoring models.

5. Seamless Integrations with Other Sugar Platforms

Sugar offers the most innovative, flexible and affordable CRM in the market and delivers the best all-around value of any CRM. Bringing together different platforms Sugar offers empowers your marketing, sales and services teams to collaborate across the entire customer lifecycle for more meaningful, memorable experiences.

Are you looking to learn more about Sugar Market? Awesome! We’d love to talk to you about it. Contact us today!

You might also like

Customer Support + Marketing: Better Together 

By : D'Andre Davis-Taylor Sep 28, 2023 5 min read

Using SugarCRM Data to Define Your Target Customer

By : Josette Weinstein Sep 25, 2023 5 min read