Leveraging Gamification for Business Success

Gamification isn’t about turning the workplace into a game; it’s about harnessing the power of game mechanics and sportsmanship to enhance workplace dynamics. By infusing game-like elements into non-game scenarios, managers and administrators can optimize various aspects of their operations, from enhancing CRM engagement to motivating specific user behaviors. In this blog, we’ll explore effective ways to employ gamification to engage and empower your employees:

Provide Worthwhile Rewards

Think about the satisfaction of collecting stamps on a loyalty card at your favorite sub shop or earning frequent flyer miles for your travels. You were actively participating in a rewards system – a form of gamification. People are naturally inclined to engage in games and work towards earning rewards. Apply this concept to your workplace by rewarding positive behaviors. For instance, if your customer service team is lagging in logging calls in your CRM, introduce a rewards system. You can offer gift cards for exceptional performance or integrate a gamification engine into your CRM (like Splash for SugarCRM) to incentivize call logging. Whether employees accumulate points for a coffee shop gift card, a day off, or a new grill, they’ll be motivated to excel.

Create Competition

Remember those classroom scenarios where teachers divided students into teams, with the winning team earning prizes or accolades? Businesses can employ a similar approach to ignite healthy competition among employees. Create contests for individuals or teams, encouraging employees to strive for excellence. Even those who may not be driven to be the best will likely aim to avoid being at the bottom. Competition can foster a sense of achievement and inspire employees to consistently produce their best work.

Recognize High Achievers

Just as Boy Scouts and Girl Scouts proudly display their badges on their vests, and Fitbit users cherish new badges for achieving fitness milestones, allow your employees to take pride in mastering new skills. Encourage skill development within your organization and provide visible recognition for these achievements. Recognizing and celebrating employee accomplishments can boost morale and motivation, creating a positive and engaging workplace culture.

Conclusion

Incorporating gamification into your business strategy can lead to improved employee satisfaction, heightened productivity, and a more dynamic workplace environment. If you’re looking to maximize the potential of your workforce and explore how gamification can benefit your organization further, don’t hesitate to reach out today. Let’s embark on this journey together and unleash your business’s full potential.

By Sarah Hurd, VP Professional Services

Sarah Hurd is a momentum builder with over 15 years of expertise in technical project management and a proven track record leading complex, multi-technology initiatives. She works closely with organizations to align technology, collaboration, and culture around a shared vision that drives results.