Calabasas, CA | July 29, 2026 — Faye, a global leader in software strategy, deployment, integrations, and ongoing management, is proud to announce that Sarah Hurd, VP of Services & Operations, has been selected as an honoree in the Los Angeles Business Journal’s inaugural “The Indispensables.” This new editorial recognition celebrates exceptional professionals whose leadership, expertise, execution, and dedication are truly indispensable to the success of their organizations.
Building on the legacy of the LA500, which recognizes the executives who lead Los Angeles, “The Indispensables” shines a spotlight on the professionals who help power it every day. Sarah Hurd’s inclusion highlights her critical role in propelling Faye forward through a pragmatic, high-accountability leadership style rooted in purpose-driven execution.
As VP of Services & Operations, Sarah is a critical thinker who bridges operational rigor with long-term systems thinking, focusing on helping clients, employees, and the company achieve their goals through clear strategy, strong execution, and thoughtful enablement. She has been instrumental in leading the transformation of RevOps and Service Operations, modernizing core systems and processes to improve efficiency, scalability, and alignment across the business. Through initiatives like Project Elevate, she has strengthened how Faye delivers and scales services while improving the operational foundation that supports client delivery and billing. Sarah also plays a key role in driving internal AI enablement, helping teams adopt new tools and workflows that increase productivity, enhance decision-making, and improve service delivery.
“Sarah Hurd propels Faye forward through fearless leadership and purpose-driven action,” said David Faye, CEO of Faye. “A critical thinker who balances practical execution with visionary ideals, Sarah jumps in wherever needed to drive the most value. She has been instrumental in transforming RevOps and challenging the norm to drive organizational efficiency. She embodies Faye’s core value of ‘Take Care of Our Clients’ through daily engagements that ensure client success. Beyond operational excellence, Sarah mentors authentically across the organization and leads with influence — proving that determination and a focus on excellence can reshape the trajectory of a company.”
Sarah is driven by a deep commitment to helping people and organizations reach their full potential. She is motivated by solving complex problems in ways that create clarity, scalability, and meaningful impact for both clients and internal teams. Her leadership by example, balancing strategy with hands-on execution, ensures outcomes are achieved, and her dedication to developing others strengthens collaboration across the organization.
About Faye
Faye is a global leader in software strategy, AI deployment, integration, and ongoing management for mid-market and enterprise organizations. A ten-time Inc. 5000 award winner, Faye serves as a trusted advisor in CRM, CX, and AI, earning recognition from clients and partners for its deep expertise and results-driven approach.
Faye goes beyond solving technology challenges, focusing on unlocking the full potential of software to drive long-term success. Through an innovative, all-inclusive, and cost-effective approach, the company helps organizations select, deploy, integrate, and optimize sales, service, and marketing solutions that not only meet business needs but also fuel growth. Backed by proven expertise, elite partnerships, and a suite of proprietary products, Faye delivers seamless, scalable, and results-driven solutions. Its award-winning model ensures adaptability and excellence.
Axia, Faye’s innovative managed service offering, redefines traditional managed services by bundling Faye’s extensive capabilities and expertise into a single, fixed-rate subscription. It empowers organizations with continuous platform optimization and improvement, moving beyond basic issue resolution to deliver transformative solutions. Axia encompasses comprehensive services including strategic planning, configuration, AI, deployment, user adoption, ongoing training, and dedicated software and support. This ensures cost predictability, expert access, scalability, and enhanced efficiency across multiple applications, allowing businesses to focus on core objectives while Faye manages their software ecosystem.
Simply put, Faye makes the world’s best software even better.