Intercom + Sugar
The Intercom SugarCRM Integration by Faye bridges the gap between your sales and support teams, creating a unified ecosystem where customer data and conversations flow seamlessly. By enabling bi-directional syncing for accounts and contacts alongside automated ticket-to-case conversion, this integration ensures your team always has a 360-degree view of the customer journey without switching tools. This powerful connection eliminates manual data entry and silos, empowering your organization to deliver faster, more informed responses and achieve total alignment across the entire customer lifecycle.

Intercom SugarCRM Integration Key Features
- Bi-Directional Company / Account Sync – Intercom companies and Sugar accounts stay aligned automatically, ensuring both systems reflect the same customer data.
- Bi-Directional People / Contact Sync – Contacts are kept in sync between Intercom and Sugar, eliminating duplicates and manual updates.
- Fin AI Chats / Intercom Tickets → Sugar Cases (One-Way Sync) – Support tickets created in Intercom and Fin AI chat logs are automatically created as cases in Sugar for centralized case management and reporting.
- Intercom Ticket Messages → Sugar (One-Way Sync) – All ticket conversations and replies from Intercom are visible in Sugar, giving full context directly on the case record.
Key Benefits
- Improved Data Quality – Bi-directional syncing keeps company and contact data consistent across platforms, reducing duplicates and stale records.
- Complete Customer Visibility – Sales, support, and account teams can see Intercom conversations, tickets, and customer details directly in Sugar without switching tools.
- Faster, More Informed Responses – Support and sales teams have full ticket history and conversation context, enabling quicker and more accurate follow-ups.
- Eliminates Manual Data Entry – Automated syncing reduces human error and saves time previously spent updating records in multiple systems.
- Improved Sales–Support Alignment – Sales teams gain insight into active and past support issues, while support teams see account ownership and customer importance.
- Better Case Management & Reporting – Intercom tickets become Sugar cases, enabling reporting, SLAs, workflows, and dashboards in Sugar.
Pricing
- $2,499/year + one-time setup fee