The $35 billion CRM market provides the foundational technology for customer engagement. However, it has been reported that CRMs are failing sales teams, customers, and prospects, with more than half (52%) of sales leaders reporting that their CRM platform is costing potential revenue opportunities.
Nearly one-third say their customer data is incomplete, out of date, or inaccurate.
And a massive collection of companies have reported that they cannot access customer data across marketing, sales and service systems.
This data is being provided by the latest CRM and Sales Impact Report.
The CRM and Sales Impact Report surveyed 1,000 sales leaders to consider:
- How technology is transforming the expectations of both sales leaders and their customers
- Which roadblocks and blind spots are causing sales friction and contributing to churn
- What customer data and insights business leaders need to compete and win market share
Are companies on the cusp of a customer relationship crisis? Find out today.
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