The $35 billion CRM market provides the foundational technology for customer engagement. However, it has been reported that CRMs are failing sales teams, customers, and prospects, with more than half (52%) of sales leaders reporting that their CRM platform is costing potential revenue opportunities.
Nearly one-third say their customer data is incomplete, out of date, or inaccurate.
And a massive collection of companies have reported that they cannot access customer data across marketing, sales and service systems.
This data is being provided by the latest CRM and Sales Impact Report.
The CRM and Sales Impact Report surveyed 1,000 sales leaders to consider:
Are companies on the cusp of a customer relationship crisis? Find out today.