SugarCRM consulting, implementation & integration services 

Faye is the world’s most-awarded SugarCRM partner: one of the only Elite Reselling Partners in the US, winner of the 2026 SugarCRM New Logo Partner of the Year and Top Customer Growth Performance awards, and a Sugar partner for more than twelve years.

Yes. SugarCRM rebranded to SugarAI, and you will see the company operating under both names. The platform, your data and your existing licences are unchanged. The rebrand reflects Sugar’s shift toward AI-assisted and agentic selling across Sugar Sell, Sugar Serve and Sugar Market.

SugarCRM, now also known as SugarAI, is a customer relationship management platform for mid-market and enterprise B2B teams, covering sales, customer service and marketing automation. Sugar Sell handles pipeline and forecasting, Sugar Serve handles case management and support, and Sugar Market handles campaigns and lead scoring. Its main distinction is a high degree of customisation and flexible deployment, including on-premise and private cloud.

No. Sugar’s open-source Community Edition was discontinued in 2014, and the platform has been commercial-only since. Teams still running old Community Edition installs are unsupported and typically well behind on both security and functionality.

Sugar is used by mid-market and enterprise organisations across manufacturing, distribution, financial services, professional services and technology. It tends to suit companies with complex sales processes that need more configuration than an out-of-the-box CRM allows.

If your support team needs a single customer record shared with sales, Sugar Serve is usually the simplest answer, because it lives in the same platform with no integration to maintain. Choose Zendesk when support is your primary operation and you need deep ticketing, omnichannel routing and a mature app ecosystem. Choose Freshdesk when cost matters most and your support needs are more straightforward.

The main choice is between an offshore development shop and a certified Sugar partner. Offshore is cheaper per hour, but the work is often unsupported once delivered and may not survive platform upgrades. A partner costs more and builds against Sugar’s upgrade path, so customisations keep working after updates.

Integration with an ERP is normally done through a purpose-built connector that maps records between the two systems and syncs them bi-directionally in near real time: customers, contacts, orders, invoices and fulfilment status. Done properly it removes manual re-entry and lets finance and sales work from the same record.

Consulting and advisory, implementation and jump starts, data migration, custom development and customisation, integrations with ERP and other systems, licence evaluation and negotiation, and ongoing support through Axia for Sugar.

Yes, all of them, plus Sugar’s AI capabilities. We work across the full suite rather than specialising in a single product, which matters when your sales, service and marketing teams need to share one customer record.