This month, we launch a new brand for Faye.

It may seem inconsequential to some, but it’s not to us. It’s extremely meaningful. There’s a sense that this new brand represents a turning point in our story at Faye. A moment to double down on the things that are most important to us and shed the things that are not.

When I started this company (some 11 years ago), I promised myself we’d never be boring and that we’d always bring value. My hope is that we’ve brought value but launching this new brand feels like a fulfillment of my other promise, because the new Faye brand is anything but boring.

But aesthetic is only skin deep unless there’s a deeper change to accompany it.

This rebrand process was an opportunity to look introspectively. To stop following what others were doing and forge our own path. That’s what excites me about this rebrand. It’s not just a logo change. It’s a commitment to going all in on the software challenges that keep our clients up at night. That’s why we landed on the statement, ‘We Eat Software’.

We Eat Software instantly appealed to me when we developed it during our branding workshops. It’s edgy, interesting, to the point and exactly how I feel about our team. They eat software for breakfast. Their commitment is inspiring to watch. There are countless stories of software challenges which once kept our clients up at night but are now resolved because of the Faye team. Late nights, early mornings. Whatever it takes. Our team does whatever it takes to get the job done.

Whether through Zendesk, SugarCRM, Salesforce, HubSpot or others, software challenges are only growing as the software stack becomes more complex. Companies need help. A partner to get them through the integration and configuration problems to unlock tangible benefits.

At Faye, we love software. We eat it, breathe it, and build it. We believe that great software, implemented in the right way, into the right organization, can drive extraordinary success. And that’s our mandate. To make the best software in the world even better for our clients.

What excites me about the new Faye brand is not just the neon colors and edgy shapes (though they do get me going), but a sense that our brand now reflects the creativity, innovation, and commitment of our people.

It has caught up.

11 years ago, we were a guy in a garage (actually a really small office in a shared office suite, but it felt like a garage at times) using his last name as the company moniker. At the time, I wrote a blog titled “We Love Software” as the cornerstone of the new entity, imagining what software can do for organizations and imagining what we could truly become.

Today, Faye is a global team of software eaters, operating across twenty-five countries and four continents. From CX strategy to implementation, integrations, and ongoing support, we exist for the clients who need more than out-of-the-box software.

And we’re just getting started.

I hope you enjoy our new brand and revitalized vision.