By : Quinn Bingham | October 19, 2023 | 4 min read

15 Timeless Tips to Boost Your SEO Strategy

SEO, or Search Engine Optimization, is a dynamic field that has become a cornerstone of modern marketing. In an era where your online presence defines your business, SEO is no longer a novelty but a necessity. To stay ahead of the competition, your SEO strategy should be a pivotal component of your overall marketing plan. If you haven’t already embraced the power of SEO, you’re missing out on countless opportunities.

Using SEO strategies is no longer a leap ahead; it’s the baseline for digital success. But fret not; we’ve curated a list of 15 evergreen tips to improve your SEO strategy:

Optimize Website Loading Speed: Speed is crucial in the digital world. Slow-loading websites can deter visitors and impact your rankings. Utilize tools like Google’s PageSpeed Insights to analyze and enhance your site’s loading speed.

Create Linkable Assets: Building high-quality backlinks is vital for SEO. To attract valuable links, create content that is informative, easy to digest, and shareable.

Target Keywords with Commercial Intent: While ranking for a keyword is an achievement, targeting the right audience is even more critical. Focus on keywords with commercial intent to convert visitors into customers.

Aim for Featured Snippets: Featured snippets are prime real estate in search results. Craft content that answers specific questions comprehensively to increase your chances of being featured.

Leverage Sitelinks: Sitelinks enhance your search results by providing links to various sections of your website, improving click-through rates and user experience.

Optimize Old Content: Instead of obsessing over new content, revisit your older posts and optimize them to align with current user intent and SEO best practices.

Repurpose Old Content: Dust off your evergreen content and find innovative ways to repurpose and distribute it, such as transforming articles into engaging videos.

Engage in Blog Swaps: Collaborate with industry peers or vendors for blog swaps. Writing for each other’s websites not only broadens your brand’s reach but also provides valuable backlinks.

Implement Broken Link Building: Build backlinks by replacing broken links with working ones on target websites. It’s a win-win for both parties.

Explore New Keywords: Beyond your core keywords, identify and target emerging, low-competition keywords in your industry. Industry glossaries can be a goldmine of ideas.

Enhance User Experience: User experience is paramount. Search engines aim to deliver the best content, so ensure your site is easy to navigate and user-friendly.

Optimize for Voice Search: With the rise of smart speakers, optimizing for voice search is essential. Create content with conversational, natural language to cater to voice searches.

Produce Long-Form Content: Long-form content tends to perform better in search engine results. However, remember that quality and engagement are still key. Offer valuable, shareable insights.

Optimize Images: Visual content is increasingly vital in search. Conduct an image audit on your site, ensuring that images are high-quality, relevant, and include alt tags for accessibility and SEO.

Consult SEO Experts: SEO is an ever-evolving field. To keep up with the latest trends and stay ahead of the curve, consider seeking guidance from digital marketing and SEO experts who dedicate their time to mastering the art of SEO.


In a digital landscape where change is constant, these 15 enduring tips will empower your SEO strategy to reach new heights. Don’t let your business lag behind; take action today and reach out to our certified experts to improve your SEO and ensure a brighter future for your online presence.

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