January 16, 2023 | 6 min read

Value Added Resellers: The Key to Getting More Out of Your Tech Stack 

Woman in office looking at laptop

When it comes to purchasing technology for your business, it can be overwhelming to navigate the many options available. One solution is to work with a value-added reseller (VAR) like Faye.  

VARs are companies that resell software solutions and services but also offer additional value through consulting and support. In this blog, we’ll explore why working with a VAR can benefit your business. 

VARs Focus on Your Long-term Success vs. Just Selling You Licenses 

At Faye, we are focused on helping you select the correct technology for your business from an unbiased perspective. Since we work with multiple CRM, Customer Experience (CX), and Marketing Automation (MA) solutions, we can approach tech stack discussions from an agnostic viewpoint and provide both broad expertise across multiple solutions and a depth of expertise in each individual solution.  

When working with a VAR, you know that you will be getting expert advice on which solutions are best for your business, use cases, and existing tech stack. Vendors, on the other hand, often only sell their solution—which means you may only get one side of the story and end up with a good product that doesn’t necessarily fit your needs.  

VARs Help You Get More Out of Your Software Investment  

One of the main benefits of working with a VAR is that they can help get more out of your investment by ensuring it is set up and managed in a way that provides additional effectiveness and efficiency.  

For example, at Faye, we have a managed service offering, Axia, which provides clients with proactive support that ensures your tech stack runs smoothly and efficiently.  

Additionally, we have jumpstart implementation packages that are more comprehensive than competing implementation packages provided by vendors. Our packages even include customization work that most vendors don’t include, giving you a tailored solution for your specific needs.  

Finally, by working with a VAR, you avoid costly mistakes by having access to expert advice when building your tech stack, which can save you loads of money and headaches in the long run. 

VARs Improve Your Entire Tech Stack 

When it comes to building your tech stack, it can be overwhelming to navigate the many options available.  

At Faye, we understand this challenge, which is why we offer our expertise to help you build your entire tech stack. We specialize in CRM, CX, and MA software and have a deep understanding of the different solutions available in the market and how they work together.  

Our team can help you select the right solutions that will work seamlessly together, and this ensures that your technology stack is optimized for your business needs.  

Additionally, many VARS, Faye included, have a library of custom-built software that can be used to enhance each of the software solutions they work with. These custom-built solutions are often tailored to meet specific industry requirements and can help you streamline your workflows, automate processes, and increase overall tech stack efficiency. 

VARs Have Industry-Specific Expertise and Security Certifications 

Another advantage of working with a VAR is that they often specialize in specific industries, shown via their certifications and awards. VARs have experience helping multiple, similar organizations select, implement, and manage tech stacks to meet industry-specific use cases. 

 At Faye, we specialize in the following industries: 

Because of our history working with clients in these industries, we are often better positioned to meet industry-specific needs than vendors.  

Additionally, Faye is HIPAA compliant and SOC2 certified—this is much more common to find at a VAR than a vendor. These certifications mean we have the expertise and tools to help clients meet strict industry security measures better than many vendors.  

With VARs, You Wait Less Time for Support  

When you work with a VAR like Faye, you often receive quicker support. VARs have fewer clients, which means you often work directly with a project manager, have one go-to contact, and spend less time waiting for support. 

Vendors, on the other hand, can have tens of thousands of clients. If you are a smaller client, you won’t be receiving support as quickly and it may be confusing who to even contact when you need help.  

Conclusion: VARs Help You Get More Out of Your Software 

In conclusion, working with a value-added reseller like Faye can provide many benefits for your business.  

By working with a VAR, you can select, implement, and manage your software in an unbiased, proactive, and scalable manner. From industry expertise to priority support, VARs have your back.  

If you’re looking to purchase technology for your business, consider working with a VAR like Faye to get the most value out of your investment. 

Contact us today to get started on your tech stack journey.